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OUR SERVICE


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OUR SERVICE


 

STRATEGIC PLANNING

We’ll consult closely with you to understand your business and marketing challenges, your structure and operating model, and what success looks like.

 

COMMERCIALISATION

We’ll execute the plan and realise the potential of your platforms, from embedding a bespoke media hub into your business to tailoring campaign packages for your FMCG suppliers that tap into the marketing calendar. We’ll commercialise your media estate so your supplier brands generate greater exposure and you generate greater revenue.

 

OPTIMISATION

We’ll audit your existing media estate, identify the assets you’re not yet using and make sure the ones you are using command the right value.
A streamlined approach that makes sure you’re squeezing every last drop of revenue from every last touchpoint.

 
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HOW IT WORKS


HOW IT WORKS


 

A MYRIAD OF REVENUE OPPORTUNITIES FOR RETAILERS.
A ONE STOP SOLUTION FOR BRANDS.

Our innovative model drives sales, margin and profit for both retailer and brand, as well as improving shopper experience. Not only that, with an embedded team in your business, Cyan acts as an extension of your marketing and category departments, managing the process from end to end and alleviating pressure on both. 

It means brand suppliers now have a clear and accessible route to retail media channels, with one point of contact from planning to implementation, plus a measurable return on investment.

 
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OUR PROCESS


OUR PROCESS


SET UP AND SHARE KNOWLEDGE

We get to know you and your business in detail, informing our approach and giving the relationship the strongest foundations. 

AUDIT OF CURRENT MEDIA ESTATE AND ASSETS

Including a value assessment of every element, channel or media opportunity.

CREATE MENU OF MEDIA OPTIONS

Our packages can be tailored to support individual brands’ overarching marketing plans, events, seasonality or campaigns.

ENGAGE WITH
SUPPLIERS AND BRANDS

All options are accessed by suppliers through our in-house team of expert media specialists, often based within the retailer offices. 

PRODUCTION
AND DESIGN

We can support the design and creation of campaign assets if needed.

IMPLEMENTATION

We’ll make sure everything goes smoothly and to schedule.

REPEAT AND REWARD

We supply data to measure success which informs the planning of future campaigns.